The record-breaking campaign is the club’s most successful season ever on social media.
According to figures from Blinkfire Analytics, the Reds totalled just shy of 1.7 billion engagements across all platforms during the 2024-25 title-winning campaign – 10 per cent more than the previous season and 45 per cent above the second-most-engaged club in the league this season.
The day Liverpool won their 20th league title in April is the club’s most-engaged day on social media with more than 60.7 million engagements in 24 hours.
Their Premier League triumph is also the most-engaged league title trophy lift in Europe – more than the winners of La Liga, Ligue 1, Serie A and the Bundesliga.
The latest broadcast figures up until March 2025 from Nielsen show that LFC are still the most-watched Premier League club globally with 504 million cumulative viewers. The Reds are now the only Premier League club to surpass 500 million views by March 2025.
Liverpool also remained the most-watched Premier League team on social media with 13.3 billion video views across all platforms.
Figures from Blinkfire Analytics are pulled from across all major social media platforms, including Facebook, Instagram, Threads, X, TikTok and YouTube.
LFC reached 11 million subscribers on YouTube earlier in the year, after receiving the Diamond Play Button back in May 2024 for reaching 10 million subscribers on the channel – the first Premier League club to hit this milestone.
The club has also launched three new WhatsApp channels this season, in Spanish, Portuguese and a dedicated channel for LFC Women.
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