After 19 months of being presented with dissembling accounts of Gaza from their governments, western publics are now being served up a different – but equally deceitful – narrative.
With the finishing line in sight for Israel’s programme of genocidal ethnic cleansing, the West’s Gaza script is being hastily rewritten. But make no mistake: it is the same web of self-serving lies.
As if under the direction of a hidden conductor, Britain, France and Canada – key US allies – erupted this week into a chorus of condemnation of Israel.
They called Israel’s plans to level the last fragments of Gaza still standing “disproportionate”, while Israel’s intensification of its months-long starvation of more than two million Palestinian civilians was “intolerable”.
The change of tone was preceded, as I noted in these pages last week, by new, harsher language against Israel from the western press corps.
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The establishment media’s narrative had to shift first, so that the sudden outpouring of moral and political concern at Gaza’s suffering from British Prime Minister Keir Starmer, French President Emmanuel Macron and Canadian Prime Minister Mark Carney – after more than a year and a half of indifference – did not appear too abrupt, or too strange.
They are acting as if some corner has been turned in Israel’s genocide. But genocides don’t have corners. They just progress relentlessly until stopped.
The media and politicians are carefully managing any cognitive dissonance for their publics.
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But the deeper reality is that western capitals are still coordinating with Israel and the US on their “criticisms” of Israel’s genocide in Gaza – just as they earlier coordinated their support for it.
The handwringing is just another bit of stagecraft, little different from the earlier mix of silence and talk about Israel’s “right to defend itself”. And it is to the same purpose: to buy Israel time to “finish the job” – that is, to complete its genocide and ethnic cleansing of Gaza.
The West is still promoting phoney “debates”, entirely confected by Israel, about whether Hamas is stealing aid, what constitutes sufficient aid, and how that aid should be delivered.
It is all meant as noise, to distract us from the only pertinent issue: that Israel is committing genocide by slaughtering and starving Gaza’s population, as the West has aided and abetted that genocide.
PR exercise
With stocks of food completely exhausted by Israel’s blockade, UN humanitarian chief Tom Fletcher told the BBC on Tuesday that some 14,000 babies could die in Gaza within 48 hours without immediate aid reaching them.
The longer-term prognosis is bleaker still.
On Monday, Israeli Prime Minister Benjamin Netanyahu decided to let in a trickle of aid, releasing five trucks, some containing baby formula, from the thousands of vehicles Israel has held up at entry points for nearly three months. That was less than one percent of the number of trucks experts say must enter daily just to keep deadly starvation at bay.
This should serve as a reminder that until now, western capitals were fine with all the other lines crossed by Israel, including its destruction of most of Gaza’s homes
On Tuesday, as the clamour grew, the number of aid trucks allowed to enter Gaza reportedly climbed to nearly 100 – or less than a fifth of the bare minimum.
Netanyahu was clear to the Israeli public – most of whom appear enthusiastic for the engineered starvation to continue – that he was not doing this out of any humanitarian impulse.
This was purely a public relations exercise to hold western capitals in check, he said. The goal was to ease the demands on these leaders from their own publics to penalise Israel and stop the continuing slaughter of Gaza’s population.
Or as Netanyahu put it: “Our best friends worldwide, the most pro-Israel senators [in the US] … they tell us they’re providing all the aid, weapons, support and protection in the UN Security Council, but they can’t support images of mass hunger.”
Israel’s finance minister, Bezalel Smotrich, was even clearer: “On our way to destroying Hamas, we are destroying everything that’s left of the [Gaza] Strip.” He also spoke of “cleansing” the enclave.
‘Back to the Stone Age’
Western publics have been watching this destruction unfold for the past 19 months – or at least they’ve seen partial snapshots, when the West’s establishment media has bothered to report on the slaughter.
Israel has systematically eradicated everything necessary for the survival of Gaza’s people: their homes, hospitals, schools, universities, bakeries, water systems and community kitchens.
Israel has finally implemented what it had been threatening for 20 years to do to the Palestinian people if they refused to be ethnically cleansed from their homeland. It has sent them “back to the Stone Age”.
A survey of the world’s leading genocide scholars published last week by the Dutch newspaper NRC found that all conclusively agreed Israel is committing genocide in Gaza. Most think the genocide has reached its final stages.

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This week, Yair Golan, leader of Israel’s main centrist party and a former deputy head of the Israeli military, expressed the same sentiments in more graphic form. He accused the government of “killing babies as a hobby”. Predictably, Netanyahu accused Golan of “antisemitism”.
The joint statement from Starmer, Macron and Carney was far tamer, of course – and was greeted by Netanyahu with a relatively muted response that the three leaders were giving Hamas a “huge prize”.
Their statement noted: “The level of human suffering in Gaza is intolerable.” Presumably, until now, they have viewed the hellscape endured by Gaza’s Palestinians for a year and a half as “tolerable”.
David Lammy, Britain’s foreign secretary who in the midst of the genocide was happy to be photographed shaking hands with Netanyahu, opined in parliament this week that Gaza was facing a “dark new phase”.
That’s a convenient interpretation for him. In truth, it’s been midnight in Gaza for a very long time.
A senior European diplomatic source involved in the discussions between the three leaders told the BBC that their new tone reflected a “real sense of growing political anger at the humanitarian situation, of a line being crossed, and of this Israeli government appearing to act with impunity”.
This should serve as a reminder that until now, western capitals were fine with all the other lines crossed by Israel, including its destruction of most of Gaza’s homes; its eradication of Gaza’s hospitals and other essential humanitarian infrastructure; its herding of Palestinian civilians into “safe” zones, only to bomb them there; its slaughter and maiming of many tens of thousands of children; and its active starvation of a population of more than two million.
Played for fools
The three western leaders are now threatening to take “further concrete actions” against Israel, including what they term “targeted sanctions”.
If that sounds positive, think again. The European Union and Britain have dithered for decades about whether and how to label goods imported from Israel’s illegal settlements in the occupied West Bank. The existence of these ever-expanding settlements, built on stolen Palestinian territory and blocking the creation of a Palestinian state, is a war crime; no country should be aiding them.
In 2019, the European Court of Justice ruled that it must be made clear to European consumers which products come from Israel and which from the settlements.
In all that time, European officials never considered a ban on products from the settlements, let alone “targeted sanctions” on Israel, even though the illegality of the settlements is unambiguous. In fact, officials have readily smeared those calling for boycotts and sanctions against Israel as “Jew haters” and “antisemites”.
The truth is that western leaders and establishment media are playing us for fools once again, just as they have been for the past 19 months.
“Further concrete actions” suggest that there are already concrete actions imposed on Israel. That’s the same Israel that recently finished second in the Eurovision Song Contest. Protesters who call for Israel to be excluded from the competition – as Russia has been for invading Ukraine – are smeared and denounced.
When western leaders can’t even impose a meaningful symbolic penalty on Israel, why should we believe they are capable of taking substantive action against it?
No will for action
On Tuesday, it became clearer what the UK meant by “concrete actions”. The Israeli ambassador was called in for what we were told was a dressing down. She must be quaking.
And Britain suspended – that is, delayed – negotiations on a new free trade agreement, a proposed expansion of Britain’s already extensive trading ties with Israel. Those talks can doubtless wait a few months.
“The Netanyahu government’s actions have made this necessary,” Lammy told parliament.
There are plenty of far more serious ‘concrete actions’ that Britain and other western capitals could take
There are plenty of far more serious “concrete actions” that Britain and other western capitals could take, and could have taken many months ago.
A flavour was provided by Britain and the EU on Tuesday when they announced sweeping additional sanctions on Russia – not for committing a genocide, but for hesitating over a ceasefire with Ukraine.
Ultimately, the West wants to punish Moscow for refusing to return the territories in Ukraine that it occupies – something western powers have never meaningfully required of Israel, even though Israel has been occupying the Palestinian territories for decades.
The new sanctions on Russia target entities supporting its military efforts and energy exports – on top of existing severe economic sanctions and an oil embargo. Nothing even vaguely comparable is being proposed for Israel.
The UK and Europe could have stopped providing Israel with the weapons to butcher Palestinian children in Gaza. Back in September, Starmer promised to cut arms sales to Israel by around eight percent – but his government actually sent more weapons to arm Israel’s genocide in the three months that followed than the Tories did in the entire period between 2020 and 2023.
Britain could also stop transporting other countries’ weapons and carrying out surveillance flights over Gaza on Israel’s behalf. Flight tracking information showed that on one night this week, the UK sent a military transport plane, which can carry weapons and soldiers, from a Royal Air Force base on Cyprus to Tel Aviv, and then dispatched a spy plane over Gaza to collect intelligence to assist Israel in its slaughter.
Britain could, of course, take the “concrete action” of recognising the state of Palestine, as Ireland and Spain have already done – and it could do so at a moment’s notice.
The UK could impose sanctions on Israeli government ministers. It could declare its readiness to enforce Netanyahu’s arrest for war crimes, in line with the International Criminal Court’s arrest warrant, if he visits Britain. And it could deny Israel access to sporting events, turning it into a pariah state, as was done to Russia.
And of course, the UK could impose sweeping economic sanctions on Israel, again as was done to Russia.
All of these “concrete actions”, and more, could be easily implemented. The truth is there is no political will to do it. There is simply a desire for better public relations, for putting a better gloss on Britain’s complicity in a genocide that can no longer be hidden.
Wolf exposed
The problem for the West is that Israel now stands stripped of the lamb’s clothing in which it has been adorned by western capitals for decades.
Israel is all too evidently a predatory wolf. Its brutal, colonial behaviours towards the Palestinian people are fully on show. There is no hiding place.
This is why Netanyahu and western leaders are now engaged in an increasingly difficult tango. The colonial, apartheid, genocidal project of Israel – the West’s militarised client-bully in the oil-rich Middle East – needs to be protected.
Until now, that had involved western leaders like Starmer deflecting criticism of Israel’s crimes, as well as British complicity. It involved endlessly and mindlessly reciting Israel’s “right to defend itself”, and the need to “eliminate Hamas”.

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But the endgame of Israel’s genocide involves starving two million people to death – or forcing them out of Gaza, whichever comes first. Neither is compatible with the goals western politicians have been selling us.
So the new narrative must accentuate Netanyahu’s personal responsibility for the carnage – as though the genocide is not the logical endpoint of everything Israel has been doing to the Palestinian people for many decades.
Most Israelis are on board, too, with the genocide. The only meaningful voices of dissent are from the families of the Israeli hostages – and then chiefly because of the danger posed to their loved ones by Israel’s assault.
The aim of Starmer, Macron and Carney is to craft a new narrative, in which they claim to have only belatedly realised that Netanyahu has “gone too far” and that he needs to be reined in. They can then gradually up the noise against the Israeli prime minister, lobby Israel to change tack, and, when it resists or demurs, be seen to press Washington for “concrete action”.
The new narrative, unlike the worn-thin old one, can be spun out for yet more weeks or months – which may be just long enough to get the genocidal ethnic cleansing of Gaza either over the finish line, or near enough as to make no difference.
That is the hope – yes, hope – in western capitals.
Blood on their hands
Starmer, Macron and Carney’s new make-believe narrative has several advantages. It washes Gaza’s blood from their hands. They were deceived. They were too charitable. Vital domestic struggles against antisemitism distracted them.
It lays the blame squarely at the feet of one man: Netanyahu.
Without him, a violent, highly militarised, apartheid state of Israel can continue as before, as though the genocide was an unfortunate misstep in Israel’s otherwise unblemished record.
New supposed “terror” threats – from Lebanon, Syria, Yemen and Iran – can be hyped to draw us back into cheerleading narratives about a plucky western outpost of civilisation defending us from barbarians in the East.
The new narrative does not even require that Netanyahu face justice.
Starmer and co will continue vigorously distancing themselves from the genocide in Gaza, but there will be no escape
As news emerges of the true extent of the atrocities and death toll, a faux-remorseful Netanyahu can placate the West with revived talk of a two-state solution – a solution whose realisation has been avoided for decades and can continue to be avoided for decades more.
We will be subjected to yet more years of the Israel-Palestine “conflict” finally being about to turn a corner.
Even were a chastened Netanyahu forced to step down, he would pass the baton to one of the other Jewish supremacist, genocidal monsters waiting in the wings.
After Gaza’s destruction, the crushing of Palestinian life in the occupied West Bank and East Jerusalem will simply have to return to an earlier, slower pace – one that has allowed it to be kept off the western public’s radar for 58 years.
Will it really work out like this? Only in the imaginations of western elites. In truth, burying nearly two years of a genocide all too visible to large swaths of western publics will be a far trickier task.
Too many people in Europe and the US have had their eyes opened over the past 19 months. They cannot unsee what has been live-streamed to them, or ignore what it says about their own political and media classes.
Starmer and co will continue vigorously distancing themselves from the genocide in Gaza, but there will be no escape. Whatever they say or do, the trail of blood leads straight back to their door.
The views expressed in this article belong to the author and do not necessarily reflect the editorial policy of Middle East Eye.